Monday, September 16, 2013

Edifier Extreme Connect by UBER APPARATUS

September 14, 2013

Edifer MP260™ Extreme Connect Bluetooth Speaker

There’s an old saying… “Good things come in small packages”.  Well that old saying definitely applies to the new MP260™ Extreme Connect Bluetooth Speaker by Edifier.
I opened the package, turned it on (it comes fully charged), went to my iPhone’s Bluetooth settings, selected the Edifier and BAM… it was paired in about 2 seconds. I then opened Spotify, selected my favorite artist and immediately the music was playing.

This system is AWESOME!  I took the unit outside and cranked it up. WOW! Even outside, it was BOOMING! How do they get so much sound out of this little box?
This Bluetooth Speaker has two front facing full-range drivers and a rear facing passive bass radiator, this system packs a punch!  It’s fully portable, with a built-in rechargeable lithium-ion battery that lasts up to 10 hours. Additional connectivity includes MicroSD port, USB streaming and 3.5 Auxiliary.
It features rubber trim on the top and base panels which provide extra protection from bumps and scratches. You can connect any Bluetooth enabled device for wireless audio playback or speakerphone functions.  That’s right, it is also a speaker phone. I tested it out, and the built in mic provides clear sound for the person you are talking to. Although you probably will try to end the conversation quickly, so you can get back to your tunes.
Everyone @ UberApparatus was more than impressed. This is ABSOLUTELY some ÜBER APPARATUS!
Available in 5 colors @ $99

Thursday, June 6, 2013

The Edifier Spinnaker e30 Revisited Update Test Report & Review

The Edifier Spinnaker e30 Revisited Update Test Report & Review 

Since its introduction in the U.S. last September, the Edifier Spinnaker has proved to be a great success garnering many awards for its super style, performance, and sonics. During the time of production, improvements have been made to enhance reliability to the main crystal oscillator (TCXO) circuit and surrounding components. In addition, the remote control has undergone some enhancements improving overall feel and operation. Included in the packaging is a new 12 foot long cable to connect the left and right speakers together, thus widening the stereo image and making placement under big screen TV’s and monitors much easier. Whilst the transducers and specifications remain essentially the same, it was felt prudent to re-test and evaluate the product’s performance with the R&D Department’s analyzers. Also, the very latest sample with all upgrades would be re-evaluated by the listening team to confirm their first reactions from early last year with the original prototypes.

To recap, the Spinnaker is feature rich with Bluetooth pairing capability for Bluetooth enabled devices, utilizing A2DP and AVRCA profile support within a coverage distance of a 30 feet radius. An Optical input socket can be used for connectivity to multimedia systems, gaming consoles and media centers etc. as well as an Auxiliary 3.5mm input socket for versatile connectivity to external devices. A uniquely designed dome-shaped multifunctional wireless remote with an aluminum shell is also included. Incorporation of digital sound processing technology (DSP) with separate 6-channel digital crossovers are used for enhanced dynamic sound amplification, as well as a separate super-bass output port for connection to an external subwoofer. The system is a fully active and tri-amped product for enhanced power capabilities. Each speaker is fitted with a 4 inch woofer, a 2.75” poly cone midrange, and a 1” soft silk dome tweeter. Power is ample, with 25 watts RMS driving the woofer, 10 watts RMS driving the midrange, and 10 watts RMS driving the tweeter respectively.

Everyone was impressed with the new packaging of the product, and especially the credit card style instructions for the remote control. One can keep this in their wallet and refer to it from time to time, especially when adding additional components to the system. Fit and finish for the product was considered by everyone to be first rate. Setup was quick and easy with all the supplied cables, and the owner manual appears quite comprehensive. After a few days of running in the transducers, listening tests began with various sources of music, voice, video, movies, and video games.

The first connection method tried was Bluetooth, and the connection was fairly quick and secure with good range. The published area of coverage of 30 feet was easily met. However, as expected, the overall sound did lack the dynamics and inner detail of the auxiliary and optical inputs. Therefore, the two latter connections were used for the listening team’s evaluations.

With all source material equipment connected, listening tests revealed very positive results indeed. Using iPod, iPhone, MP3, and CD/DVD source material with high quality recordings, bass was reasonably well extended and quite tuneful, with a very smooth midrange and a crisp detailed high-end response. All members of listening team noted and felt that the stereo image width was precise, wide, and with fine depth, giving correct placement to instruments and vocals. 

The Spinnaker’s tonal character tended to favor classical music the most. Various test CDs revealed a warm, involving, and full sound as noted with “New Year’s in Vienna” (Decca Test CD). Fine, and inner detail, as well as resolution, were considered to be very good indeed in direct comparison to the original B&W Zeppelin system. Jazz and Light Orchestral performances were rendered with very clean sounding vocals as witnessed on Test CD Diana Krall's "Temptation". Drums, especially kick bass drums, had surprising punch using Brian Culbertson's "Live from the Inside" DVD. Electric bass and horns in particular, sounded quite convincing and entertaining. Rock and Heavy Metal, as well as heavy Rap selections, possessed excellent drive and timing, together with convincing dynamics. Movie soundtracks from DVDs such as the new Bond film “Skyfall” possessed a fine overall tonal balance, and performed an excellent rendition of the stereo image and ambience from the recording in direct comparison with competitor products available on hand.

With very careful room placement, levels of overall coloration and listening fatigue for the Edifier Spinnaker system during all musical and vocal tests remained pleasantly low, and indicate a solid construction with very good choice of enclosure materials and damping.

The following test data will illustrate how the LMS 4.6 and CLIOwin 7 measuring system analyzers assisted in obtaining information to assess the Edifier Spinnaker system’s performance.

Fig.1 Edifier Spinnaker e30 system frequency response taken on reference axis at 1 meter test distance. System adjusted to 85dB at 1Khz. 1/3rd Octave Smoothing applied in listening test room.

The above curve illustrates a very good system frequency response. Bass extension down to 56Hz at –6dB was measured in the test position. The midrange frequency sweep results illustrate a fine and very smooth response, with tracking +2dB/-2dB to 7kHz. The tweeter's response also appears to be quite smooth from 7kHz to 20kHz +/-2.5dB. Overall system response measured 62Hz – 20kHz +/- 3dB. These results confirm the listener’s comments of very good bass, a smooth and refined performing midband, and detailed crisp sounding high frequencies.
Fig2. Edifier Spinnaker e30 Waterfall Plot measured at 1 meter test distance on true center reference axis. Start frequency 400Hz. Stop frequency 20kHz.

The above Waterfall Plot indicates decaying resonances over a preset period of time (3.8ms). As expected with the use of a double walled polymer plastic material enclosure, the system appears more "lively" with decaying resonances. The most notable groups of frequencies are occurring at 400Hz – 1.5kHz, 5kHz, and 9kHz - 6kHz. Cessation of some of the activity occurs at a higher than average 3.0ms, but is still considered acceptable, especially considering the product’s price point and intended use.

In general, the Edifier Spinnaker (e30) system performed very well indeed during testing, with fine overall results for a wireless lifestyle loudspeaker system at this price point.
Fig3. Edifier Spinnaker e30 Color Waterfall Plot measured at 1 meter test distance on true center reference axis. Start frequency 400Hz. Stop frequency 20kHz.

The above chart illustrates the Edifier Spinnaker’s performance, using color Waterfall Plot graphic analysis. Red, green, and yellow colors indicate the most energy, whilst light blue, dark blue, and black indicate the least. Results are fairly good and linear, with no serious initial activity between 0–5dB leaking down into the –10dB-20dB region, except in the 400Hz - 650Hz, 800Hz, and 1.8kHz -2.2kHz group of frequencies.

Conclusion and summary

Since last year when the Edifier Spinnaker made its debut, it has received considerable praise from the press. The futuristic styling is quite unique and makes a bold statement of how a modern lifestyle speaker system should look, especially so since a rich burgundy color edition joins the all black version. In the all important areas of performance and sound, the product performs admirably with listeners leaving more than favourably impressed. Indeed, when one factors in the cost of $300 USD, the Spinnaker is without question good enough to stand toe to toe with the very best products available at this price level.

Peter Duminy,
Director of Advanced R&D 06-01-2013

Designing Solutions for the Loudspeaker Industry

Thursday, May 9, 2013

Brafton Logo

Study: 44 percent of Americans say video content inspires them to convert

In content marketing, brands constantly look for new angles or avenues to amplify their core messages and outperform the competition. Video content, for example, was born from the idea that today’s consumers prefer to engage with interactive visual media, not text-only publications. While blog content has its own place in the marketing mix, new data shows many companies have seen results from their video marketing efforts, and companies will continue to invest in visual media as internet users consume more of it on a monthly basis.
A new study from Celtra found internet users complete online video clips more than 47 percent of the time. Of course, 80 percent of all online video content tops off at approximately a minute in length, but creating longer-form media shouldn’t be off the table either. While Celtra most closely looked at video ads – the type of content that plays before YouTube clips or as part of enhanced banner ads – similar trends could reflect the emergence of opt-in video engagement, too.
11 percent of respondents engage more than 10 video clips before they buy.
A new report from Invodo may encourage even the most skeptical marketers to consider investing in video production and distribution. The company’s “How Consumers Shop With Video” report showed that 44 percent of surveyed consumers either strongly or somewhat agree that they purchase more products after viewing a related video. In fact, Invodo noted that prospects even watch several production videos before converting, with 11 percent of respondents engaging with more than 10 clips before they buy.
Video marketing can be a dynamic part of any content strategy, but brands must realize that visual media needs to be produced at scale with goal-oriented strategies to see results. People not only watch a lot of video now, but they often view clips on the same topic before making up their minds about brands’ offerings. The more high-quality content a company produces, the higher the odds of it pushing leads further along the sales cycle.

link to full article

Friday, April 26, 2013

CEA executive offers "The Ten Commandments" of sales

I Command Thee

The Ten Commandments of sales.

Soon, as is the case every spring, we’ll be treated to a re-airing of the 1956 movie classic, “The Ten Commandments.” I got to thinking: If there exists a set of 10 commandments for the game of life, does the same hold true for the game of selling? I say yes.
Commandment I: Thou Shalt Prepare
Some salespeople like to wing it. Not so fast. There is nothing more insulting to a prospect than demonstrating that you’re clueless about them or their company. Don’t just jump on that phone call or make a visit—know before you go.

Commandment II: Thou Shalt Serve
In the grand scheme of things, selling is ultimately about helping others. Your product or service is going to solve some sort of problem or improve upon some sort of situation. By helping others, we help ourselves.

Commandment III: Thou Shalt Sincerely Seek to Understand
“No one cares about how much you know, until they know how much you care.” And so how do we demonstrate that we care? We ask thought-provoking questions with a degree of sincerity that is palpable. And then we shut up and abide by the next commandment.

Commandment IV: Thou Shalt Listen With Empathy
I’ve heard it said that bad salespeople are like alligators. They have long snouts that allow them to talk and talk and talk. And they have virtually no ears, so they are incapable of listening. Don’t be an alligator. Ask, and then listen. 

Commandment V: Thou Shalt Remember WDTMTM?
Ever heard the phrase, “You’re telling, but not selling?” Prospects don’t want to be told anything. Keep your opinions and preconceived notions to yourself. No one cares. In the end, prospects want to know one thing: What Does This Mean To Me? Selling is about relating your product to your prospect within the context of their world. Make it about them.

Commandment VI: Thou Shalt Sell Value to the Customer
It’s not always about a product’s price. That’s the value of the product. But what’s its value to your customer? Refer to Commandment V above. If you’ve done a good job of asking questions and listening empathically, then you can emphasize the value of your offering to the customer as the product to solve their problem(s) or address their issue(s).

Commandment VII: Thou Shalt Work Hard
I know all the clichés about “working smart.” I agree. We need to “plan our work and work our plan.” However, that does not absolve us of our responsibility to do so with the most aggressive work ethic possible.
See Also: Sam I Am

Commandment VIII: Thou Shalt Never Be Satisfied
There’s always another mountain to climb. There’s always another goal to conquer. There’s always something we can do to become better. Go and take that risk. Make your mistakes. Learn. In doing so you’ll get better and better and better.

Commandment IX: Thou Shalt Be Urgently Enthusiastic
I’m always amazed by how some of us don’t act with a sense of urgency when it comes to serving or selling to our customers. Sales superstars are passionate. They employ the desire, determination and discipline necessary to succeed.

Commandment X: Thou Shalt Be Accountable
Bob Marley said: “Before you start pointing fingers…make sure your hands are clean.”  Here’s the deal: You are president of “You Inc.” You can blame your failures or hardships on just about anything. In the final analysis, it’s about you.
So there they are: my take on the 10 commandments of selling. I’m no Moses, but consider me a friend with prophetic advice. I wish thee good selling!
Since 1995, Dan Cole has served as vice president of business development for the International CES and the organization that produces it, the Consumer Electronics Association. He has won numerous awards including IAEE’s most outstanding sales and marketing executive and the International Business Awards’ most outstanding sales executive.

Full Link:

Monday, March 25, 2013

How to Purchase A Sound System

Hints and Tips on How to Purchase an Edifier Sound System

Purchasing a new sound system, or even upgrading an existing one can be a daunting task. The following hints and tips by Peter Duminy, Edifier’s Executive Director of Research & Development, may well prove useful for you to consider.

I have several stages for you. Firstly, try to establish your budget. From here, one can then start to look at your musical tastes, choice of movie soundtracks, and also gaming needs. Bear in mind, that the choice loudspeakers will affect the sound quality more than any other component in your system. With this in mind, try to purchase the best speakers you can if they are not in a pre-packaged system.

Next, comes shopping at the store you have chosen. Try to pick a quiet time of the day so you can listen in a more relaxed atmosphere. It is always a good idea to bring along a few of your favorite CDs and DVDs for reference. Try listening to a few systems in your price range, or if you are shopping for loudspeakers, choose no more than three brands and models. This will make your final decision easier after extensive auditioning.

Now you have a good idea of what your needs are for your new purchase or upgrade. Next, I am going to suggest the critical listening stage and what to listen for. All of the following topics are important, and are in no particular order.

The human voice is always a good test for this category. How convincing does the male or female singer sound? Can you hear breath, texture, and realism? Make sure the voice is clear of chestiness, nasality, and sibilance. Musical instruments should sound very defined and embody as many elements of a live or studio performance as possible. Remember, that bright sounding speakers may sound exciting at first, but can become quite tiring after a few hours of listening.

Bass Punch & Slam

These sonic characteristics tend to apply only to speaker systems that have either satellites and subwoofers, or that are of a larger size, for example, medium sized bookshelf and floor standing models. Pinpointing punch and slam refers to the rhythmic force which you feel as much as you hear, for example, in a kick drum or tympani. Musical style and tastes will also affect the overall bass quality and quantity you hear. For example, Rap and Reggae will have more of a profound deep bass presentation, than say Classical Chamber music. The above attributes are a good guide of overall speaker power and transducer quality.

Overall Timing
This term describes the accuracy of the musical notes embedded within the recording. A good loudspeaker system should be able to communicate the rhythms within the music scores with high precision and tautness. As a result, you may well find that unknowingly, your hand or foot may have been tapping to time of the beat.


A rather complex issue regarding phase and time, a fine system will convey the placement of voices, instruments, and sound effects, in front of and between your speakers. In the case of higher end loudspeaker systems with wide dispersion, you will find that the stereo image will extend past the far left and far right of the enclosures. If you close your eyes, you should be able to sense the atmosphere of the recording, and feel you are actually there at the performance.

The ambience, together with imaging, will provide you with acoustical clues as to where the recording was made. For example, if you hear a rather spacious echo from a recording of say a sizeable Orchestra, the chances are it was performed in a large Symphony Hall. The best loudspeaker systems are also capable of reproducing the “air” around the voices and instruments within a recording. This attribute further enhances the realism of detail and spaciousness.

Now that you have purchased or upgraded your sound system, I have a few hints that can make your listening experience all the more enjoyable.

  • Try to set up your sound system for the best possible chance of success. Try to keep your speakers away from corners and sidewalls to avoid standing waves and unwanted room resonances.

  • For desktop Multimedia systems, find the most comfortable chair you can, and place it midpoint between the satellite speakers on your desktop. If possible, try to listen 18-24” away, if your satellites are about 28-36” apart. For Home Theater systems, try to listen 6-10 feet away, if your speakers are 6-8 feet apart. These distances will give you fine imaging and depth.

  • Try relaxing and listening to the music or movie soundtrack, and not to the sound system itself. You may find after 10 minutes or so, that you are completely immersed in the performance.

If you follow the above advice, you may well find that music that was once used for just background enjoyment, has now become your primary source of entertainment.

Happy Listening!

Peter Duminy Executive Director of Research & Engineering
Edifier International Inc.
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